A/B Testing Simulator
Calculate lift, statistical significance and confidence for A/B experiments.
Research & TestingA · Control
Conv. rate: 10.00%
B · Variant
Conv. rate: 12.50%
Lift
+25.00%
z-score
1.769
Confidence
92.3%
Not yet significant. Confidence is 92.3% (need ≥ 95%). Collect more data. p = 0.0769.
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by Deepesh Barjatya